Challenge Guidelines

  • Fellows need to lead from the perspective of the CEO and the whole enterprise.
  • Content managers need to consider business viewpoints and advertising executives need to consider editorial managers viewpoints.
  • The challenge should cover a project that is key to the organization's sustainability in the market.
  • The challenge should be something it would take 10-20 months to accomplish successfully.
  • There is a performance expectation with each challenge. Fellows must set goals that answer the question, "What does success looks like?"
  • The challenge needs to involve people of the enterprise beyond the Fellow. Everyone involved should feel at risk when they commit to take on the challenge and succeed at it.
  • The challenge should not be "business as usual" - success at tackling the challenge should demand new abilities and ways of working.
  • The challenge must be "ripe," so that it makes sense to tackle it during the year the Fellow is participating in the Punch Sulzberger Program.