Jeff Price was named President of SI Digital, a new division of Sports Illustrated in November 2005. In this position, he had complete responsibility of all SI digital products. He overseed the magazine’s website, SI.com, as well as the development of other digital products, including wireless, video on demand, broadband television and satellite radio. Price, who joined Sports Illustrated in 2002, was most recently the brand’s vice president and chief marketing officer. In that capacity, he had complete responsibility for all SI marketing functions. He oversaw the franchise’s strategic initiatives including television projects, properties and partnerships, athlete and team relations, special events and presence at the Olympics, creative services, editorial projects and outreach for SI On Campus (SIOC), the franchise’s brand targeted to college students. Prior to joining SI, Price was the chief marketing officer at Millsport, a sports marketing company. His previous experience also includes serving as chief marketing officer at Trackus, a sports technology start-up; vice president for sponsorships and events at Mastercard; general manager for the Big 12 Conference for USA Sports; sports marketing manager with Gatorade; and working in team services and special events at the NBA. Price was named to Sports Business Journal’s annual list of “Forty-under-40” in 1999 and 2000. He attended Bates College, where he was a four-year varsity football player and earned his B.A. in American History. He also received an M.S. in Sports Management from the University of Massachusetts. In his free time, he enjoys golf, sailing, traveling and skiing.