Lou Ferrara joined the Associated Press in July 2005 as the online editor and has helped transform the world’s oldest news agency into a digital enterprise focused on the Web and the future. Prior to joining the AP, Ferrara managed the TV and Web operations in the Sarasota Herald-Tribune’s converged newsroom in Florida. A former city editor, he has written for papers in Florida, North Carolina, Philadelphia, Baltimore and Saudi Arabia. Cutting across boundaries, he works with multiple AP newsroom departments as well as business operations, technology and customer service. His current focus is on helping to transform the AP's sports coverage into a multimedia enterprise that will provide new products and services.