Sergio Salinas joined the San Antonio Express-News in September 2003 and has been senior vice president of sales and marketing since 2004. Prior to returning to San Antonio, he headed up sales and marketing for The Daily Oklahoman and The Dallas Morning News.

Salinas has extensive experience as a senior newspaper executive, with particular expertise in advertising, marketing and circulation. He has worked for several media companies in major competitive markets. He began his newspaper career in Dallas at the Dallas Times Herald, where he held numerous circulation management positions. His extensive circulation experience includes working in such markets as Philadelphia, El Paso, San Francisco, Denver and San Antonio at newspapers such as The Philadelphia Bulletin, USA Today and The San Antonio Light.

Salinas made the transition to advertising and marketing at the Light in San Antonio. He later joined the Dallas Morning News as advertising director, and eventually became senior vice president of sales and marketing. He then joined The Oklahoman in 2002 where he led their sales and marketing strategies team before moving back to San Antonio.

During his years in Dallas, he served on the Board of Directors for the Newspaper Federation of America and also volunteered for the United Way of Dallas, the Downtown Improvement District, the Greater Dallas Chamber of Commerce and Dallas Concilio. He served on the YMCA Board of Directors in San Antonio and was active in the San Antonio Hispanic Chamber. He is a board member with the San Antonio Symphony and Blue Star, an arts organization.