Sharon Otterman is the Chief Marketing Officer (CMO) at msnbc. As CMO, she is responsible for leading comprehensive brand management, positioning, and consumer insight efforts, as well as developing all advertising and promotional campaigns for the cable news organization. Ms. Otterman joined msnbc in October of 2009 to build this new capability.

Before msnbc, Otterman was at ESPN, where she most recently served as Vice President, Marketing, leading the customer acquisition, advertising, customer care, and brand efforts for all digital products, including ESPN.com, Mobile, and Broadband.

Otterman joined ESPN in 2003 and held various positions over her tenure, including Vice President, Media and Vice President, Brand Development.

Prior to ESPN, Otterman was the first Vice President, Media at Modem Media where she helped Fortune 500 clients develop their first-ever digital strategies. For more than eight years, she helped develop the first web sites and digital campaigns for Fortune 100 companies, including Kraft Foods, Delta, AT&T, etc. During her tenure, she served as the Chairperson of the American Association of Advertising Agencies, creating new industry standards and serving as an advisor to launch the first online version of the Russian newspaper: Vladivostok News. Prior to joining Modem, Otterman started her career with Ogilvy & Mather, where she was one of the original members of Ogilvy's non-traditional media department. During her tenure, she helped develop the first interactive and sports marketing programs for IBM, AT&T, American Express and Sears. Otterman graduated cum laude from the Executive MBA Program at New York University with a concentration in Management and graduated from Ithaca College with a Bachelor of Science. She lives in New York City with her husband, a bulldog and twin daughters.