In Susan Hackney’s role as senior director of marketing for The Christian Science Monitor, she has provided leadership during a period of transition as the 100 year-old Monitor became the first U.S.-based newspaper to shift from a daily print publication to a Web-first format, including a continuously-updated Website, CSMonitor.com, a weekly print magazine and a daily email news briefing.

The aim of the Monitor’s new strategy is to provide global news to readers in formats that accommodate their current tastes and habits, and to develop a sustainable new-media business that supports Monitor journalism in its second century. Hackney is responsible for the development and implementation of the vision, strategic direction and financial management of marketing for The Christian Science Monitor, including brand distinction, research, audience development, circulation and PR.

In 1998 Hackney was selected to attend the Aramark Corporation’s Executive Leadership program at Penn State. In the publishing industry she received several creative awards from Folio and the Direct Marketing Association. She re-joined the Monitor in the fall of 2007 after 13 years in senior level marketing positions in industries ranging from B-to-B services, telecommunications and publishing.